Nathalie Zimmermann est directrice de l’agence de conseil NZConsulting qui accompagne Michelin pour l’organisation de la Convention Internationale Sport et Entreprise. Intervenante à l’ESSEC dans le Mastère spécialisé Sport, Management et Stratégie d'Entreprise, elle revient pour nous sur la création d’un tel événement.
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Despite different financial and sportive achievements, European football club lean more or less on the same business model built around an unpredictable and arbitrary element: sporting results.
Many revenue streams such as TV rights, competition bonuses, sponsorship agreements and matchday revenues depend on sport results and increase dramatically with sporting success.
As a consequence clubs are prone to gamble on sport results in order to generate money, investing in players with salaries and transfer fees that clubs can no longer afford.
With wages growth outpacing revenue growth in 2008/2009, the Premier League’s wages/revenue ration increased to 67%. Debt financing is the medium of choice among clubs.
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NZConsulting launches new offer PRO SPORT EXPERTS, to assist football clubs in optimising their business model, on the business side and on the sports side.
"PRO SPORT EXPERTS" is a unique set of consulting services based on the methodology developed since 2001 by the founders of NZConsulting in order to assess and optimise the five main pillars of a football club's business model:
- Organisational structure,
- Strategy and commercial development,
- Brand management and CRM (new/old media),
- Youth and professional training
- Infrastructure& facilities management, to help clubs reach a new stage in their development and address their most urgent challenges.
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December the 2nd, 2009
Le Mans Union Club 72 (MUC 72) chose sports strategy consultancy NZ Consulting to advise on the Ligue 1 club's rebranding strategy. Renamed LEMANS FC from the 2010-2011 season, to coincide with its move to the new MMArena Stadium, the club's new identity was presented to the media this morning.
LEMANS FC has been involved in a comprehensive redevelopment of its strategy, to support its sports ambitions with energetic economic development, which led to a decision to change its identity. In the face of the complexity and issues at stake in a rebranding, the club asked NZ Consulting to advise on its new identity...
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Paris, La Defense, 30 April 2009
Successful entrepreneur and President of Olympique Lyonnais football club, Jean-Michel Aulas is the 2009 prize winner
The prize was granted to Jean-Michel Aulas on Wednesday 29 April 2009 by David Douillet and Denis Brogniard at an evening organised by TNS SPORT and NZ CONSULTING at TF1 headquarters, in front of an audience of finalists, key figures in the sports industry and media, leading politicians and sportsmen, and the event's partners...
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